The lip balm industry is forever changing, and EOS has become one of the most important players in the lip balm game. It is obvious that this one of the most dominant players in the industry, and a lot of that has to do with the type of exposure this company has received in recent months. There is certainly a lot of type of exposure that EOS has received through companies like Walgreens, CVS and even Lucky Vitamin. These were the stores that people would see the EOS products in when they were coming in for quick purchases. The color spheres would become impulse purchases that would take on new life.
As time progressed, people discovered that EOS Lip Balm would be one of the most well received products in the celebrity community. Singers from One Direction were spotted with this lip balm. Kim Kardashian was seen using this EOS Lip Balm in public. This type of public display of admiration for the bountiful lip balm flavors would prove to be very effective. This would be the thing that would totally transform the lip balm industry. People would see that this was the shift from Chap Stick to a company that was so much more creative.
EOS comes a very long way in a short time frame. The marketing strategy was very strong. The flavors have been crucial to the development of EOS. There are a lot of fruit flavors for all that people that have been looking for something different. There is a great chance that more people will discover this brand of lip balm because of the social media. Many people have become interested in the bountiful flavors, and the spheres are often used for decorations at different events. This has made the EOS brand (https://evolutionofsmooth.com/lip-balm.html) very successful with the young millennials.