The future is fabulous for Kate Hudson’s Fabletics

In just three short years Kate Hudson has grown her athleisurewear brand Fabletics into a $250 million business that is revolutionizing the way we buy the gear that inspires and motivates us. The innovative sales strategy behind Fabletics rapid rise to the top is called reverse showrooming. Reverse showrooming describes a consumer’s desire to research items online and then purchase at a convenient store location.

 

Fabletics uses a subscription model and a lifestyle quiz to provide deeper insights and build stronger relationships with customers. This allows Fabletics to deliver more personalized products. Members enjoy an array of benefits that is unmatched in the industry. In addition to the customized selection of clothing, members receive the quality they demand at half the price of competitors.

 

What’s Kate’s take on the success of Fabletics? The success does not come as a surprise to her. Hudson say “I’m really proud of the things that I’m doing in business, which we’ll continue and expand.” She has been hands-on since the beginning, with a single goal of empowerment and inclusion for women. Fabletics announced that they will be opening more physical stores this year in addition to the sixteen that are currently open, which proves all of Kate’s hard work is paying off.

 

To support the goal of empowerment Fabletics relies on the numbers. According to Fabletics president Gregg Throgmarten “Data runs our business. It tells us what customers are responding to on social, the quantity of product we need to make, and the type of inventory that we’re going to design.” They also are in collaboration with pop superstar Demi Levato who said “The company is all about inspiring women, to be strong, and it doesn’t matter what shape, or size, or age. I love that.” These factors culminate in an authentic fashion-forward brand. Fabletic is a major player in a crowded marketplace. By remaining true to their mission of empowerment Fabletics will be come in first place and Fabletics members will be the true winners. Take a moment to complete the lifestyle quiz and find out for yourself what all the buzz is about!

TechStyle Under Don Ressler Explores The Limits of Fashion and Pushes Them

One of the best things for any industry are people that push limits. When people push the limits of what can be done in any industry, then that encourages growth and change in the industry according to eyepain.org. In the fashion industry, there are plenty of designers and brands that are pushing the limits of what can be done. For one thing, there are tons of limits in certain areas of fashion. One of the limits that have been pushed is women’s active wear. Another limit that is being challenged by designers is men’s fashion. Fast fashion companies have decided to take on the different aspects of fashion that have been neglected for a while.

Don Ressler himself has decided that he is going to take on fashion where it has been left alone. He is going to bring creativity to those areas. He is not going to leave it to fast fashion to provide all of the fun products. As a matter of fact, he is going to make sure that he brings forth items that are very fun and imaginative while making sure that it is sustainable. He has a different way of bringing forth these items. His way involves taking note of what the customer wants and prefers from the beginning.

Read more: JustFab raises $85M at what sources say is a $1B valuation

Don Ressler and his TechStyle company starts off by trying to get to know the customer. When they get data from the customer, then they are able to more easily sell the products. This reduces the amount of leftover clothes that they have to figure out how to get rid of. One thing they don’t want to do is waste clothes. This is the reason that Don Ressler is very careful about the clothes that are designed. After all, one of the most important models for great fashion is sustainability.

Don Ressler has brought forth the answer to many issues that people who are more fashionable have had throughout the years of fashion. One of the issues is how a lot of the fashion has been made through unethical means out of a desperation to save money for everyone.